Brand Guide
This brand guide defines the visual identity of the OpenRail Association. It ensures consistency across all materials and makes it easy for contributors to apply the brand correctly.
Logo
The OpenRail Association logo is available in three layouts, each in color, noir (black), and blanc (white) variants. All logo files have a transparent background.
Square format
For social media, icons, and square placements. Logo mark above, text below.
| Variant | Logo |
|---|---|
| Color —PNG · JPG · SVG |
|
| Noir —PNG |
|
| Blanc —PNG |
|
Wide format
For headers, documents, and horizontal placements. Logo mark integrated as the “O”.
| Variant | Logo |
|---|---|
| Color —PNG · SVG |
|
| Noir —PNG |
|
| Blanc —PNG |
|
Icon mark
For favicons, app icons, and small-space usage. The circular rail mark without text. This file has a white background (not transparent).
| Variant | Logo |
|---|---|
| Color —JPG |
|
Usage rules
- Always maintain clear space around the logo equal to at least the height of the “O” in “OpenRail”
- Do not stretch, rotate, or distort the logo
- Do not place the logo on busy backgrounds without sufficient contrast
- Do not alter the logo colors or add effects
Colors
Primary palette
| Color | Swatch | HEX | Usage |
|---|---|---|---|
| OpenRail Purple | #6964AA |
Primary brand color, headings, key elements | |
| Lavender | #AFB0DA |
Header backgrounds, accent areas | |
| Dark Grey | #54565A |
Body text, secondary headings |
Secondary palette
| Color | Swatch | HEX | Usage |
|---|---|---|---|
| Medium Purple | #9B96C8 |
Supporting accents | |
| Light Purple | #7D78C8 |
Supporting accents | |
| Dark Purple | #464178 |
Dark accents, contrast elements | |
| Green | #69A01E |
Links, interactive elements |
Backgrounds
| Color | Swatch | HEX | Usage |
|---|---|---|---|
| White | #FFFFFF |
Default background | |
| Light Lavender | #E1E1E6 |
Alternate sections, subtle backgrounds | |
| Black | #000000 |
Inverted sections, high contrast |
Typography
The OpenRail Association uses Source Sans 3 as its primary typeface. Fallback: Helvetica, sans-serif.
| Weight | Usage | Example |
|---|---|---|
| Light (300) | Body text | The OpenRail Association provides a neutral space for collaborative development. |
| Regular (400) | Emphasis, bold body | Open Source accelerates innovation in the railway sector. |
| Bold (700) | Headings | Collaboration Across Borders |
Messaging
What is OpenRail?
Short:
OpenRail enables shared solutions for shared challenges in rail through open source.
Long:
OpenRail brings together railway operators, infrastructure managers, and technology providers to collaboratively develop open source software that addresses common challenges across the sector. It provides a neutral platform grounded on open principles, international non-profit incorporation, and best practices from the open source community. This enables railways to share development costs, ship faster, and build interoperable systems across borders, while strengthening digital sovereignty through choice, control, and influence over their shared infrastructure.
Key messages
- OpenRail provides a neutral platform for collaboration of diverse stakeholders, open to the entire railway ecosystem. It is grounded on open principles, the incorporation as international non-profit organization, and best practices from the open source community.
- OpenRail is how railways realize the value of open source in production: sharing development costs, shipping faster, and building interoperable systems across borders.
- OpenRail strengthens digital sovereignty by providing choice, control, and influence in the digital infrastructure of railways.
Presentation template
The official OpenRail presentation template is available as a PowerPoint template (.potx). It includes the brand colors, typography, and slide layouts for consistent presentations.
Download: OpenRail Presentation Template (POTX)
Video conference background
A branded background for video conferences (1920x1080px) is available as a PowerPoint file. Open it to export the slide as an image for use in any video conferencing tool.
Download: OpenRail Video Conference Background (POTX)
Trademark
Names and logos of the OpenRail Association, its members and its projects are trademarks of the respective organizations. They may not be used without permission from the trademark owners.